Two first-place teams and another club that most people expected to be in first place posted the highest growth among Major League Baseball squads on Facebook, Twitter and Instagram in July, according to social marketing firm Unmetric. The scuffling Washington Nationals led Facebook in growth, while the Houston Astros topped Twitter and the surprising Philadelphia...
Unmetric: MLB Playoff Contenders Take the Lead in July on Facebook, Twitter, Instagram
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This Campaign Shows How Your Plastic Straws Suck the Life Out of Ocean Animals
The race to ban plastic straws is on in earnest and is an initiative with wings, with brands and municipalities jumping on board. Starbucks announced earlier this month its plan to phase out single-use plastic straws by 2020, replacing them with a lid where straws are unnecessary. In September, Burger King U.K. will use biodegradable...
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How GLOW’s Creators Decide Which ’80s Brands (Like Nerds) to Include in the Show
The Netflix comedy GLOW is inspired by a real women's professional wrestling TV program (Gorgeous Ladies of Wrestling), but that's far from the only '80s brand that pops up in the series. Liz Flahive, who co-created the comedy with Carly Mensch, told Adweek that while the writers do want to get some of their favorite...
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These Are the 8 Best Movie Marketing Campaigns of 2018 (So Far)
2018 has been a weird year for movie marketing. Overall theatrical ticket revenue is up, but actual ticket sales are down, with the increased revenue coming mainly from a handful of early-year releases. A handful of titles have been sold off by the studio that produced them to Netflix when it was determined the movies...
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How Much Time Did You Spend on Facebook and Instagram Today?
Facebook and Instagram want people to spend quality time on their platforms, even if that means spending less time on their platforms. Instagram product management director Ameet Ranadive and Facebook director of research David Ginsberg officially unveiled a feature that has been discovered in testing on both Instagram and Facebook in recent months: activity dashboards...
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Embattled Papa John’s Hires Endeavor Global Marketing as Its New Agency of Record
Pizza chain Papa John's has turned to another ad agency to help the company move through its ongoing identity crisis. The brand chose Endeavor Global Marketing, the creative division of the Endeavor "holding group" formed by Ari Emanuel's media conglomerate WME | IMG late last year. That group also includes both WME and IMG along...
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Snapchat Is Introducing Voice-Controlled Lenses
Voice-controlled lenses are making their way to Snapchat users starting Wednesday. When voice-controlled lenses are added to the messaging application's Lens Carousel, they will recognize "a small subset" of words in English, and on-screen prompts will help users learn how to activate them. Snapchat said voice-controlled lenses will appear in Lens Carousel "periodically." A Snap...
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This Visual Search Tool Aims to Demystify the Value of Esports Sponsorships
The esports economy is projected to reach a little over $900 million this year, but the nascent space remains largely uncharted territory for marketers. Brands are spending 50 percent more in the space than they did last year, according to one estimate. And while three-quarters of that money comes from sponsorships, advertising and media rights,...
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Techmeme Starts Automatically Placing Ads Next to Story Links Based on Their Context
Techmeme, the influential aggregation website for tech news, has begun placing banner ads on its website that correspond to links about specific companies or topics. Today, the company rolled out a new ad unit it's calling "contextual ads," which automatically show up via prepaid ad buys based on keywords. One of the first brands to...
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WhatsApp Is Getting Down to Business With Its New API
WhatsApp introduced an application-programming interface that allows businesses to manage conversations with users and gives users an easy way to start conversations with businesses. The Facebook-owned messaging app also revealed that it has been testing Facebook ads that enable users to click to WhatsApp. The process of getting businesses to engage people via WhatsApp, and...
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Facebook and the National Urban League Will Team Up to Offer Digital Training in 13 Cities
The National Urban League is doing its part to help Facebook achieve its goal of training 1 million people and small businesses in digital skills by 2020. Facebook chief operating officer Sheryl Sandberg and National Urban League president Marc Morial announced at the National Urban League's Annual Conference in Columbus, Ohio, that the two organizations...
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After Reportedly Losing $120 Million Last Year, Condé Nast Will Sell 3 of Its Titles
Cond? Nast looks to sell three of its titles--Bridges, Golf Digest and W--partly due to a recommendation from Boston Consulting Group, The New York Times reported. The rumored sale comes after Cond? Nast reportedly lost about $120 million last year. Cond? Nast CEO Robert A. Sauerberg Jr. intends to talk with senior staffers next week,...
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This PSA Tackles the ‘Mate Code’ That Keeps Guys From Stopping Their Drunk Friends From Driving
In a somewhat similar fashion to Palau, New Zealand takes its protection of the environment. As one enters the country, signs are prominently displayed articulating the strict laws designed to keep the island nation beautiful. Additionally, this ethos is ingrained in the country's culture and people. Kiwi attitudes for drunken driving is similarly intense. Like...
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FX Opens Up Its Ad-Free FX+ Offering to All Current Subscribers
It's been one year since FX launched FX+, in which subscribers can receive commercial-free access to all of FX and FXX's current original series, as well as many library titles, for an additional $6 a month. But only Xfinity and some Cox Contour subscribers had been able to sign on for the offering--until now. FX...
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Getting Laid Off From Ogilvy Was the Hardest, Best Thing That Happened to My Career
Last week, I celebrated my redundaversary: two years since I was made redundant from Ogilvy London. And I do mean "celebrated," as, honestly, it was the best thing that could have happened to me. Over the last few years, the advertising industry has seen huge waves of redundancies--better known as layoffs in the States--hitting agencies...
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Burger Sales Quadrupled After IHOP Became IHOB
Remember that time when the International House of Pancakes decided to shock the world and changed its named to the International House of Burgers? At the time, you may have been one of the many skeptical souls wondering whether the stunt actually helped the International House of Pancakes dive into the burger business. Well, the...
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Coppola Winery Is Using Music Festivals to Educate Consumers About Its Canned Wines
In recent years, canned wine has become ubiquitous. The convenience of a can, coupled with clever packaging and more approachable messaging, has helped marketers grow millennials' interest in drinking wine. For the Coppola Winery, the trick isn't to suddenly start making canned wine--the winery has been doing so since the early 2000s--but to educate consumers...
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Peak TV Is Still ‘a Ways’ From Peaking, FX’s John Landgraf Says
Three years after FX Networks CEO John Landgraf coined the term "peak TV" to describe the overwhelming amount of content available on broadcast, cable and streaming platforms, the exec said the deluge of scripted series will continue from some time. Landgraf initially predicted that peak TV would have peaked by 2015 or 2016, but that...
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Watch Two Heartbreaking Perspectives of Cyberbullying by Flipping Your Phone
Being a teenager is tough. For any victim of bullying, social media adds fuel to the fire. Wunderman Buenos Aires created a cyberbullying campaign for the Argentina-based telecommunications company, Movistar. What sets this campaign apart from other cyberbullying ads is how it's told: in two parallel timelines where the viewer can select which version to...
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Joanna Coles Is Leaving Hearst Magazines
Joanna Coles, the chief content officer of Hearst Magazines, is stepping down, The New York Post reported today. Hearst did not return multiple requests for comment. Coles is expected to leave the company next week. Her departure comes on the heels of Troy Young's appointment to Hearst Magazine's president. Young, who led the company's digital...
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