Burberry unveiled two new aspects of its brand identity this week: One was a quite lovely tessellated monogram created from the initials of founder Thomas Burberry. The other was a new wordmark for the brand, and while Burberry's chief creative officer loves it, the reaction among fans has been notably mixed. The brand's first logo...
Burberry Gave a Famed Designer 4 Weeks to Redesign Its Logo, and Here’s What We Got
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Condé Nast Seeks Buyers for 3 Titles That Can ‘Realize Their Full Potential’
Cond? Nast CEO Bob Sauerberg confirmed Thursday to staffers in a email that after a review to determine which titles were "vital" to growth, the publisher of Vogue and The New Yorker would sell off Brides, Golf Digest and W - all of which are niche publications that are limited in their ability to scale....
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FX’s The Americans Wins 3 TCA Awards For Its Final Season
The Americans capped off its gripping final season by winning three Television Critics Association (TCA) Awards on Saturday night. At the ceremony in Los Angeles, FX's critically acclaimed drama, which is nominated for four Emmys, was honored as program of the year--the evening's top award--and for outstanding achievement in drama, while star Keri Russell was...
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CBS Entertainment Chief Kelly Kahl Says Les Moonves Allegations Are ‘Hard For All of Us’
The analysts on CBS' earnings call last Thursday may have been content to ignore the elephant in the room--The New Yorker's incendiary story in which six women accused CBS Corp. chairman and CEO Les Moonves of sexual harassment and intimidation--but the journalists at the Television Critics Association's summer press tour in L.A. certainly didn't follow...
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As Les Moonves Allegations Engulf CBS, the Murphy Brown Revival Will Air a #MeToo Episode
When Murphy Brown returns to CBS this fall after a 10-year hiatus, the series will be just as provocative as it was during its original run. In the revival's first episode, "we really stick our heads in the lion's mouth," star Candice Bergen said at the Television Critics Association's summer press tour in L.A. But...
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Diversifying in Advertising Requires Creativity and a Drive to Instill Fairness
The fundamental idea is very simple, like all powerful notions. A marketer's best work is only made possible through a diversity of talent applied to that company's business. In recent years, the advertising community has started to come to grips with the bold-faced truth that we haven't really talked the "real" talk, much less walked...
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Pro Tips: 23 Industry Execs Share Their Secrets to Success
Every career is filled with opportunities and pitfalls. It's how one deals with adversity andsuccess along the way that can mean the difference between moving up the ladder, making an impact or crashing and burning. Adweek reached out to leading industry executives who shared how they did it, navigating various points in their careers from...
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Infographic: How Women Want Tech to Shape the Shopping Experience
Women are embracing more personalized, speedy and seamless customer experiences. New research from PopSugar found that while in-store shopping is still king in some areas--90 percent of women still purchase their groceries in-store, for example--online is steadily gaining traction in others, including apparel and accessories (63 percent of women make these purchases online), beauty and...
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Learning Where to Draw the Line: How Agencies Can Deal With Toxic Clients
Last October, a pizza chain with a familiar face hired a new chief marketer and a red-hot, digital-first agency to shake up its brand after several disappointing quarters and PR snafus. It all seemed so promising. But things didn't quite work out for Papa John's and now-former AOR Laundry Service after Forbes reported that chairman...
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How to Future-Proof a Career in Marketing When the Old Rules No Longer Apply
Thanks to digital transformation, there are myriad ways to reach consumers, and these new channels have revolutionized not just how advertising is conceived, executed and distributed, but who makes it. Then add to the mix shrinking ad budgets, shifting agency models and the rise of big data and analytics. Together, they are shaking up the...
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Amid Les Moonves Allegations, Advertisers Are Sticking by CBS—for Now
During CBS Corp.'s quarterly earnings call last Thursday, Les Moonves sounded like his usual ?ber-confident self, making his typical boasts to investors about "record results," "another very strong quarter," "another terrific upfront" and "another great schedule this fall." But the CEO and chairman was only able to maintain his braggadocio because no one on the...
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5 Must-Ask Questions for Prospective Creative Hires
Twenty-year veteran Christie Cordes, founder of Ad Recruiter--whose stellar list of clients includes Sony, Jaguar and Xbox/Microsoft--shares her five essential questions. Can you tell me which social communication platforms you participate in and what you find useful or unique about each? That allows the employer to suss out a candidate's social media prowess and assess...
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LinkedIn Tweaked Its Experience Section to Group All Positions at the Same Workplace
LinkedIn tweaked the design of its experience section with an eye toward helping professionals on its network better highlight their past jobs and career movement. Associate product manager Ian Brooks shared the new look in a blog post, saying that it will begin rolling out on desktop and mobile in the U.S. this week, with...
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FX’s Terrifying First Teaser for American Horror Story: Apocalypse Will Haunt Your Dreams
FX's marketing campaign for each new season of American Horror Story manages to be even creepier and more disturbing than the one before it, and the bar has once again been raised for the newest installment, American Horror Story: Apocalypse. The network has released the first teaser for the upcoming eighth season of Ryan Murphy's...
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Twitter Prepares New Pitch to Brands and Agencies, Restructures Creative Leadership
Twitter is known as a critical source of breaking news and journalistic banter--as well as a cesspool for toxic trolls. Now, it wants to reintroduce itself to brands and agencies. Earlier this month, the company's marketing team introduced its new self-promotional hashtag #StartWithThem during an extended strategy session. So far, the tag has appeared in...
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This Director Turned $5,000 Into an Outstanding Adidas Spec Ad
Adidas' approach to creators has made the brand a darling of the creative set. The brand's talent roster--including athletes and key influencers like Pharrell Williams and supermodel Karlie Kloss--cuts a compelling cloth because it's not necessarily just about sports. A campaign at the end of last year, "Calling All Creatives," showed just how much Adidas...
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Showtime Is Releasing 2 Docuseries Based on Trump’s Favorite Twitter Rant Topics
This fall, Showtime is turning two of Donald Trump's favorite Twitter targets into docuseries. The premium cable network will air a docuseries in November that looks at the conflicts between U.S. presidents and the FBI, as well as one in October focusing on the political evolution of NBA athletes, which is executive produced by LeBron...
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What Brands Need to Know to Successfully Market Feminism in the #MeToo Era
In March, American Eagle's lingerie chain Aerie made a major statement. The store released a one-piece black bathing suit with the word "Survivor" stamped across the front. Modeling the swimsuit was gold medal winning gymnast Aly Raisman, who had recently opened up about being sexually abused by a USA Gymnastics doctor for years. To take...
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20 Years Ago, You Could Buy Apple Products at Sears. Then, Steve Jobs Made Retail History
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This Agency Brings Product-Inspired Strategy to Purpose-Driven Marketing
While "purpose driven" might not be what first comes to mind when thinking of an agency with venture capitalist connections, Scout Lab has spent the first year of its life developing processes that replace traditional agency thinking with product development strategies. After spending years on the marketing teams at brands including Levi's and Airbnb, co-founders...
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