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Breaking News in Advertising, Media and Technology

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    Amazon capped its appearance at the Television Critics Association's summer press tour in Los Angeles by releasing the first teaser and announcing a premiere date for The Romanoffs, which is Matthew Weiner's first TV series since Mad Men ended in 2015. The teaser, which lists part of the impressive cast from Weiner's new show but...

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    As Netflix continues to take over the TV industry--it now has 130 million subscribers in 190 countries, and will spend as much as $8 billion on original programing--the company says it has thrived by programming not to demographics but what it calls "taste communities." "We found that demographics are not a good indicator of what...

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    Twitter revealed the winners of the request for proposals it issued in March to devise ways to measure the overall health of public conversation on its network. The social network said in March that nonprofit research organization Cortico developed four indicators to measure conversational health--shared attention, shared reality, variety of opinion and receptivity--and it was...

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    John Oliver had some fun with Facebook's recent ad campaign during Sunday night's installment of HBO's Last Week Tonight With John Oliver. HBO's Last Week Tonight With John Oliver reimagined Facebook's new TV ad Last Week Tonight With John Oliver/HBO The segment began with the social network's actual television ad: "We came here for the...

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    A few weeks after Away, a luggage and travel company, raised a $50 million round of funding, the company opened up a pop-up shop in New York. Adweek visited the pop-up shop, dubbed "Terminal A," which is open from July 27 through Aug. 5. Customers enter the space located in SoHo, receive their "passport," which...

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    One of PBS' most famous and influential personalities of all-time, Fred Rogers, will be returning to the public broadcast network in 2019. PBS has secured rights to Won't You Be My Neighbor?, this summer's hit documentary about the late Rogers and his iconic children's show, Mister Rogers' Neighborhood. It will air the doc on Independent...

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    How you use color in your business can amplify or ruin your brand strategy. That's because color strongly influences human emotion and behavior. In the CCI: Institute for Color Research's study, 92.6 percent of people surveyed said that color was the most important factor when purchasing products. In fact, people's subconscious judgment about products is...

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    Ryan Reynolds is known as an enthusiastic, creative brand collaborator. The star famously dove into Deadpool's marketing from the beginning, and his unique personality helped make the campaigns a runaway success. His playful snark is magical, and a new campaign for mobile game Toon Blast, created with TBWA\Chiat\Day Los Angeles and MJZ director Tom Kuntz,...

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    CBS Corp. chairman and CEO Leslie Moonves lives to fight another day. The CBS board held a previously scheduled board meeting today ahead of Thursday's quarterly earnings announcement. It said it took no further action about Moonves, who was accused by six women of sexual harassment and intimidation in Friday's New Yorker story. The "Board...

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    QDOBA Mexican Eats has chosen Marc USA's Cogniscient Media as its agency of record to handle all offline and digital media planning and buying duties following a review led by Select Resources. Cogniscient will work alongside QDOBA's lead creative agency, Mistress, which was selected following a separate review last year. Cogniscient's Boston office will handle...

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    The woman who spent the past eight-plus months overseeing Under Armour's global marketing efforts has accepted a position with Nike, according to two sources familiar with the matter. Earlier today, Adweek broke the news that svp, global head of brand management Adrienne Lofton had resigned after approximately nine years and two stints with the apparel...

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    Twitter filled two key content partnership positions by promoting from within. The social network confirmed that T.J. Adeshola, who has been managing partnerships with major sports leagues in the U.S., will now lead all U.S. sports partnerships. And general manager of news for live video Nick Sallon will now lead all U.S. news partnerships. When...

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    This year, more than 35 million Americans will use a voice-activated assistant device at least once a month. According to eMarketer, that's up nearly 130 percent since 2017. Amazon and its Echo line of smart speakers commands more than 70 percent of the voice market, while Google Home trails at approximately 24 percent. As it...

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    Hollywood loves a talking baby--whether that's with a fantastically strange tale of corporate greed (see: Boss Baby) or a surprisingly poignant account of babies speaking long before babies should actually speak (see: the Look Who's Talking franchise)--so it was really only a matter of time until someone created a narrative featuring a real famous baby...

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    Is our creative investment really paying off? That's a big blind spot for a generation of marketers hyper-focused on media efficiency. In fact, most shy away from looking because it seems so much easier to pressure media into delivering more audience at a lower cost per thousand (CPM) and say you raised your return on...

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    It's not easy out there for a recent college grad. In addition to facing a mountain of student loan debt, there's the added stress of landing the first job amid a crowded field of applicants. AB InBev's low cost, American light lager brand Natural Light is doing its part to help reduce that stress--an, ahem,...

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    With the NFL preseason starting up, some of us are debating whether football will continue as our country's favorite sport. In May, the NFL officially came out against players' national anthem protests, mandating fines for teams whose players kneel on the field. Only two months later, the league put a freeze on the policy. The...

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    Music festival Panorama had a bleak start to its three-day event--held each year on Randall's Island in New York since its inception in 2016--thanks to some severe thunderstorms in the area. Those storms eventually led to an evacuation of the festival early Friday evening and cancellations from artists like Lil Wayne (who was set to...

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    Technology can have a role in preserving and restoring some of the world's most precious historical landmarks, and Intel is proving it with a new drone and AI-based initiative to repair sections of the Great Wall of China that have thus far remained largely inaccessible. The Wall's Jiankou section was built over 600 years ago,...

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    Facebook has identified and removed more than two dozen accounts involved in "inauthentic behavior," or what can be described as part of a coordinated misinformation campaign, the company said on Tuesday. According to Facebook, the first of the 32 accounts--eight Facebook pages, 17 Facebook profiles and seven Instagram accounts--was found two weeks ago, with origins...

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