Stagwell Wins ServiceNow in the Largest Multi-Agency Deal in Its History
The joint venture aims to streamline AI-powered marketing workflows.
View Article4 Creative and Marketing Leaders on Turning Legacy Brands Into Cultural Icons
Plus, why product innovation must precede any brand refresh.
View ArticleBrandweek 2026: The New Rules of Sports Partnerships ft. NWSL’s Jessica...
Why great sponsorships need more than assets.
View ArticleThe Chicago Bulls Logo Controversy Is Not What It Appears to Be
Social media is having a cow about the size of the Bulls logo vs. sponsor Plus500.
View ArticleBuilding a Brand Customers Believe In
This post was created in partnership with FluentConsumers can tell when a brand doesn’t have an authentic purpose—but they’ll go the distance for brands that do. During an ADWEEK House […]
View ArticleWeek of Sept 28 Cable News Ratings: MS NOW Grows in the Day Demo
MS NOW was second in the total day demo thanks to its double-digit performance.
View ArticleFormer TV Journalists Find Success Going the Independent Route
Terry Moran, Dr. Jen Ashton, and Vinita Nair speak on transitioning to becoming independent content creators.
View ArticleTo Sell ChatGPT to Businesses, OpenAI Is Going Back to Field Marketing
The AI company is betting on face-to-face engagement to turn ChatGPT's widespread consumer recognition into enterprise sales.
View ArticleVirtual Vanguard: Show Us the Prompt
In our most recent Virtual Vanguard, 12 Marketing Vanguard members gathered to share their real use cases with one another: the agent that turned a two-week versioning process into two […]
View ArticlePringles Offers One Die-Hard Fan a Final Resting Place in a Branded Urn
Pringles is giving its iconic can a morbid Halloween twist this year.
View ArticleTexas A&M and ADWEEK Are Launching a Year-Round Media Platform Together
ADWEEK and Texas A&M have teamed up to launch a year-round media and events partnership called ADWEEK at Texas A&M. The university will become a regular stage for marketing and business...
View ArticleMatt MacDonald Leaves VCCP for Omnicom’s Merkley+Partners
Filling a role that's been vacant since 2024, MacDonald has the task of reshaping the agency’s creative approach
View ArticleAura Wants to Be the Social Network for People You Love, Not Just a Gift for...
With its largest-ever campaign, Aura wants to turn a popular gift into an everyday way to stay close.
View ArticleMeta’s TikTok Link Ban Could Hobble Media Buyers’ Creator Campaigns
Blocking a rival makes sense, buyers say, but stopping brands from linking to TikTok is another matter.
View ArticlePublicis Thanks Omnicom For Market Consolidation As Q3 Growth Hits 5%
CEO Arthur Sadoun thanked Omnicom for consolidating the holdco landscape.
View ArticleWith Fewer Big Holdcos, Arthur Sadoun Says Client Conflict Is No Longer a...
The Publicis CEO declined to discuss PepsiCo and Coke, but said managing competitors is becoming more common in a consolidated market
View ArticleThe New Frontiers of Commerce Media
This post was created in partnership with SMGAs retail media networks evolve, brands are finding new ways to connect with consumers, creating new opportunities and challenges.During ADWEEK House...
View ArticleBreaking Down the New Customer Acquisition Playbook
This post was created in partnership with ShopifyKey takeawaysMarketers must contend with a fragmented customer journey and evolving customer behaviors when calculating customer acquisition...
View ArticleHow Brands Can Build on Holiday Shopping to Inspire Lasting Loyalty
This post was created in partnership with RoundelHoliday shopping allows brands to surprise and delight consumers. And there’s a huge opportunity to turn those seasonal moments into lasting...
View ArticleCapturing the Moving Target of Consumer Intent
This post was created in partnership with Uber AdsBrands still trying to follow the linear customer journey and sales funnel path could be left in the dust.During an ADWEEK House […]
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