About a month after retaining 72andSunny as its creative agency of record, Activision, the video game giant behinds such franchises as Call of Duty and Destiny, has consolidated its global media account with OMD without a review. OMD already handled media buying and planning for Activision in North America and Latin America, while GroupM's Wavemaker...
Activision Consolidates $100 Million Global Media Account With OMD
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Verizon Partners With Apple and Google for 5G Streaming
Verizon selected Apple and Google as its initial video streaming partners for its residential 5G rollout, the company confirmed on Tuesday. Bloomberg initially reported the rumors. The long-anticipated deals will give customers in four American cities--Sacramento, Calif., Houston, Los Angeles and Indianapolis--access to an Apple TV box and/or YouTube TV subscription as part of their...
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Northwestern Mutual Sends Media Account to Horizon Next
Northwestern Mutual has chosen Horizon Next, the direct marketing arm spun off from Horizon Media as a stand-alone entity last year, as its agency of record following a review. Horizon Media declined to comment. Northwestern Mutual, a Milwaukee-based financial security company, also declined to comment. A person close to the review said Publicis-owned Spark Foundry,...
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Ryan Reynolds’ Snarky Out-of-Office Emails Are So Popular, They Melted His Gin Brand’s Servers
Ryan Reynolds doesn't mind telling you his email address. In fact, he just shared it on national television. There's just one problem if you're trying to reach the actor turned owner of Aviation Gin: He's rarely at his desk. Perhaps because he doesn't have a desk. In recent months, Reynolds has been using his out-of-office...
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Dennis Quaid Gets Super Meta About Insurance in Esurance’s Clever New Spot
Introducing your new favorite brand spokesperson: Dennis Quaid for Esurance. The actor stars in a new spot for the brand as part of Esurance's new brand platform, created by Leo Burnett Chicago. While the brand has worked with big names in the past--you might recognize John Krasinski's voice from past ads--Quaid is the brand's first...
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3 Ways for Marketers to Integrate Automation Into Marketing Strategies
Over the past few years, we've seen Facebook, Google, Amazon and Apple doubling down on machine learning and automation. With both maturing quickly and more platforms following suit, we're beginning to experience firsthand just how much they're going to impact our lives as marketers. Many marketers are struggling to wholeheartedly welcome automation with open arms...
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Olay Celebrates the Fearless Women Who Are Tired of Being Told They’re ‘Too’ Anything
If you've ever been called "too" something--too much, too ambitious, too emotional, whatever--you know it can be a gutting experience. The insult is apparently so common, women told Olay, they're tired of hearing it. So instead of ignoring the "too" question, Olay decided to cross it out in the creative of its new campaign from...
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Instagram Reacted to the Hack That Locked Users Out of Their Accounts
Amid widespread reports of a hack locking Instagram users out of their accounts, the Facebook-owned photo- and video-sharing network shared steps victims should take to restore their accounts, as well as safety precautions for all of its users in order to avoid similar fates. Instagram said in a blog post that people who have been...
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Facebook Birthday Fundraisers Have Raised Over $300 Million in Their First Year
Facebook celebrated the first birthday of its birthday fundraisers by announcing that more than $300 million has been raised for nonprofits through the feature. Head of product, social good Asha Sharma also revealed in a Newsroom post that the social network is adding new tools to the feature to better enable people to find nonprofit...
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Steve Stoute’s Translation to Part With Chief Creative Officer John Norman
Translation, the independent agency led by media mogul and industry outsider Steve Stoute, confirmed today that it has agreed to part ways with CCO John Norman. The arrangement has reportedly been in the works for some time. The outgoing executive, who has worked in advertising for more than 25 years, will remain with the agency...
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You Now Have a Chance to Help Run an Old Spice Marketing Meeting
If you've ever had a hankering to join Old Spice's marketing team to chip in on the myriad wacky ideas that make their way to the consumer universe, now is the time to rejoice. The brand is hosting the Old Spice Boardroom livestream on their YouTube page today (Aug. 15) starting at 6 p.m. ET...
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U.S. Army Review Delayed for Another 90 Days Following McCann Protest
The U.S. Army delayed its already contentious agency review yet again this month after incumbent McCann Worldgroup filed a bid protest with the Government Accountability Office (GAO). According to multiple parties close to the matter, this protest concerned McCann's recent elimination from the review. The protest, which was officially filed on Aug. 8, means the...
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Twitter Users Are Blocking Hundreds of Brands in the Hopes of Pressuring the Platform to Remove Alex Jones
Tens of thousands of Twitter users this morning blocked hundreds of accounts associated with major brands like Nike, Pepsi and Uber in an effort to pressure the embattled social media platform into permanently banning controversial far-right conspiracy theorist Alex Jones. Shannon Coulter, who in 2016 co-founded the consumer boycott organization #GrabYourWallet, told Adweek that more...
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This Ad Tricked Viewers Into Turning Up Their Volume, Then Scared the Crap Out of Them
Can an ad be evil and still be good? Because a recent 6-second promo for horror movie The Nun was rightfully pulled from YouTube for being too shocking. But at the same time, as ad trickery goes, it's pretty brilliant. The "shocking" nature of the ad wasn't centered on graphic content, but rather on the...
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Researchers Find a Majority of Americans Want Tech Companies to Be Regulated
Despite all of the hearings on Capitol Hill about how Facebook, Google and Twitter handle everything from privacy to fake news, U.S. lawmakers haven't done much yet to regulate tech companies. However, according to the results of a new survey, the American people might be ready for Congress to act. According to a joint survey...
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T-Mobile Wants to Eradicate ‘Customer Service Hell,’ Create a Better Experience for All
T-Mobile is on a mission to improve customer service. The company is revamping the way it cares for customers, enlisting real people to answer customer calls and messages--rather than the typical interactive voice response (IVR) system--to give its customers what it believes will be a simpler, faster response to issues, with the hopes that other...
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Aretha Franklin Was a Pioneer of Pop Culture and an Advertising Icon for 50 Years
Aretha Franklin was one of those very few talents who elevated everything she touched, bringing her signature blend of passion, dignity and joy not only to decades of music but also to Hollywood and Madison Avenue. Whether it was a duet with Ray Charles about Coca-Cola or her unforgettable cameo in The Blues Brothers, Franklin...
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Why Thursday’s Free Speech Editorials Represented a ‘Moment’ for the Media
Hundreds of newspapers across the country published editorials today in defense of a free press. In response to President Trump's repeated attacks on the media, most recently calling the media the "enemy of the people," The Boston Globe's editorial board led the pack, publishing an editorial under the headline, "Journalists are not the enemy" and...
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Audi Redefines ‘Getaway Car’ in This Epic Martial Arts Battle
This past June at the Cannes Lions, BBH co-founder Sir John Hegarty, along with Eva Santos, global CCO of Proximity Worldwide, discussed how locally created work can have a more significant impact for brands. While "global ideas" can be cheaper to produce and look good on a balance sheet, they may simply not break through....
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Amazon Is Reportedly Looking to Buy a Movie Theater Chain
Amazon--coming soon to a big screen near you. According to sources who spoke with Bloomberg, Amazon is reportedly looking to acquire Landmark Theatres, a 44-year-old movie theater chain, with 52 locations across the country. Bloomberg further reported that the owners are working with investment bank Stephens Inc. to close the deal. Deadline, however, reported that...
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