Imagine a book that's filled with blank white pages--until smearing soil across them reveals a heartwarming children's story, hidden in the negative space. Unilever laundry detergent brand Omo (sold in other countries as Persil) and Ogilvy South Africa made just that, as a delightful addition to the marketer's long-running "Dirt is Good" campaign. The idea?...
Encouraging Kids to Play Outdoors, This Book Can Only Be Read After You Smear Dirt on It
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Hot Enough Outside to Fry an Egg? Heck, Burger King Found a Way to Sun-Grill a Whopper
If you've ever tried to fry an egg--or anything, really--on a sidewalk, you've likely been disappointed. I mean let's face it, 115 degrees might feel insufferably hot, but it's nowhere near even the lowest setting on an oven. Searing meat requires even more heat, in the neighborhood of 500 degrees. But Burger King Kuwait and...
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Ivanka Trump Is Shutting Down Her Fashion Brand to Focus on Her Work in Washington
Ivanka Trump is getting out of the fashion business. The first daughter, who also serves as a senior adviser in the White House to her father, President Donald Trump, is shuttering her namesake fashion brand as she continues to focus on her work in Washington. "When we first started this brand, no one could have...
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The North Face Encourages Community Building Through Wall Climbing
With all the talk around the world of walls going up, The North Face has a new campaign tied to Global Climbing Day that aims to show people that walls aren't meant to divide, but rather they should be used to bring people together. Walls, The North Face says, are meant for climbing and everyone,...
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How Brands Can Tap Into Hive Mind Mentalities for New Sources of Inspiration
In an era of constant behavioral transformation, increasing marketing complexity and absurd political theater, tapping into the wisdom of the crowd can often help to provide a calming source of inspiration for even the most progressive brand marketers. Leveraging the real-world insights, best practices and missteps of the world's most successful brands can certainly help...
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Inside the Rise and Fall of ‘Christmas in July’ Sales
Believe it or not, Amazon did not invent the mid-July sale. Instead, in 2015, it branded its midyear sale as Prime Day and created its own retail holiday. But summer is a notoriously slow period for retail, as consumers invest more in experiences like vacations than physical goods. And that's why retailers have long used...
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This New Company Is Tapping Instagram and AI to Power the Next Era of Shopping
In an era when influencers can rack up a quarter of their annual income during Nordstrom's anniversary sale, it was only a matter of time before a company introduced a way to sell the fashionista styles of consumers' favorite Instagram stars. Meet Choosy: an on-demand shopping company, which aims to create Instagram-influenced-inspired looks each week....
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Agency Apologizes for Promoting Burgers on Twitter With an Image of a Journalist Executed By Isis
Michael Valor, founder of Raleigh-Durham, N.C.-based digital agency Valor Media, issued a series of apologies on social media following reports about a tweet that his shop posted to promote client Z-Burger over the weekend. The tweet in question featured an image from a video, released by Isis in 2014, that depicted American journalist James Foley...
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This Australian Bank Ad Is a Heartwarming Homage to Love, Loss…and Mustaches
As far as advertising constructs go, the long-established life timeline execution usually turns out pretty well. Where it can go from good to great is in the creative choices and nuance that keep a viewer engaged from beginning to end. When done well, it can be a marvelous bit of creativity. In the case of...
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Facebook General Counsel Colin Stretch Will Leave the Company at the End of the Year
Facebook general counsel Colin Stretch said in a Facebook post announcing his departure from the company at the end of the year, "There is never a 'right time' for a transition like this," and that would seem to be an understatement for the social network. The company is dealing with fallout from the Cambridge Analytica...
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HBO’s Programming Chief Says New Owner AT&T Won’t ‘Dilute’ His Network’s Brand
As HBO programming president Casey Bloys kicked off the Television Critics Association's summer press tour, he had one message for reporters: No, new parent company AT&T won't be watering down his premium cable network. A recent HBO town hall meeting following AT&T completing its $85 billion purchase of Time Warner--during which John Stankey, CEO of...
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Q&A: ‘Rise of the Robots’ Author on AI’s Talent Crunch and the Future of Work
It may take some major technological breakthroughs before robots are able to think creatively or handle complex human interactions. But futurist Martin Ford, author of the New York Times bestseller Rise of the Robots, says that won't stop current automation and machine learning technology from changing the face of the labor market in the next...
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Rapidly Growing Essentia Water Begins Agency Review of Creative and Strategy Work
Essentia Water has confirmed that it launched an agency review of its creative and strategy work. "Unfortunately, we're unable to provide further details at this time as the process is currently ongoing," said an Essentia Water spokesman in a statement. The up and coming water brand only retained its first creative agency of record in...
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P&G Cuts Agency Budgets as Publicis Restructures Its Production Department
Publicis Groupe has restructured the production departments at three of its New York-based creative agencies in an effort to adjust to the needs of unspecified clients, the holding company confirmed today. According to two people with direct knowledge of the matter, the move also involved a round of layoffs. "Publicis continues to position our agency...
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Casper Boasts It’s ‘Sensational in Bed’ With a Broadway-Themed Out-of-Home Campaign
For a Broadway show, the phrase "couldn't keep my eyes open" in a review could be the kiss of death. But for a bed-in-a-box brand, there's no better praise. Casper's latest campaign is focused on promoting its retail ventures, which include the brand's multiple NYC stores, as well as the Dreamery, the newly-opened space where...
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Q&A: Hearst Magazines’ New President Troy Young On What Print Means to the Company
Troy Young was named to succeed David Carey as president of Hearst Magazines today. In the more than five years Young worked as president of Hearst Magazines Digital Media, he transformed the digital brand to more closely align with the print product, brought in revenue and a surge in pageviews. "David built an amazing company,"...
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A Naked Cyclist and Doughnut Maker Help Sell Portland Tourism With These Interactive Statues
Tourism advertising in the Pacific Northwest, like the culture of the place in general, has a long history of being different. Visit Seattle, for example, once placed tiny libraries across the country. They also use ambitious documentary film work from its agency, PB&, to spark a different narrative. A bit to the south, Travel Oregon...
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Online Freelance Marketplace Fiverr Selects Mekanism as Agency of Record
Fiverr, "the world's largest marketplace of creative and digital services for entrepreneurs and small business," has selected San Fransisco-based independent creative agency Mekanism as its agency of record, following a review. In 2016, Fiverr chose New York-based DCX Growth Accelerator (DCX) as its global creative and strategic agency of record after a review. It is...
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Do We Care What’s Real, as Long as We’re Content? This Eerie Ad Makes You Wonder
The Matrix immortalized it as the red bill / blue pill moment--a choice between living blissfully ignorant or being soul-crushingly aware of the horrors around you. In the real world, it's a decision we make each day when we choose whether and where to get news about what's happening all around us, in the halls...
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Inside the Lab That Made Billy Corgan a VR Experience and Won a Grand Prix Lion
What began as a somewhat simple brief to promote Smashing Pumpkins' reunion tour quickly escalated into an intricate VR experience for frontman Billy Corgan to promote his 2017 solo album, Ogilala--and it landed Isobar its first Cannes Grand Prix in Digital Craft this year. "It was really, really exciting for us," said James Lazar, vp...
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